It's alL JUST A BUNCH OF BS

for The Behaviourist

ILLUSTRATION-ANIMATIONS-VISUAL IDENTITY DESIGN

The story of how I started my collaboration with Nick Hobson on his fantastic and popular behavioural science podcast (yes, BS is short for behavioural science, no bullshit here...only cool s@#t) is a rather exciting one. Long story short, I DMed Nick on LinkedIn and the rest was history. 

As for the details, well if you know, you know. But you can always ask me or Nick if you're curious. For now, let me show you the cool stuff I've created for Nick's podcast. I hope they live up to the amazing story behind it! 


THE BS PODCAST WAS FIRST LAUNCHED IN OCTOBER 2019. I JOINED NICK FOR SEASON 2 IN MAY 2020.

In my attempt to help Nick's podcast covers stand out from the crowd of sameness, I created the animated versions of the still images to spice things up!

Embracing  the motion trends, these animated versions were designed specifically to catch as many eyeballs on social media as possible all the while helping expand on the creative expression of each episode and its idea through a much more interactive and enegaging way.

As a result of this new visual identity, I was able to scale Nick's BS podcast and help it reach new heights: 

  • Upon implementing the new artwork and illustrations I created, the total number of monthly episode downloads increased by 41%, and

  • The average consumption rate of episode listening increased by 11%.

"I am just thrilled with the animated GIFs Iris creates weekly for my podcast covers. And my listeners love them just as much! Our collaboration is effortless. I feel very lucky to have her working with me on the many future episodes to come. She's the best in the business."

NICK HOBSON, PHD, THE BEHAVIOURIST

TORONTO, CANADA

P 416-EMAIL-IS-PREFERRED

E dengxdesigns@gmail.com

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